It’s like that, and that’s the way it is. It’s small, it’s a business, it takes up a lot of time and even then you have still only chipped away at your task list. Little-to-no social life. Sometimes you wonder why. And then you get a call. A prospect – cool, but interested. Then you forget about the Small things.
It might not seem like it at first glance, but I’d say it’s true: whichever medium you choose (e.g. Blogger, Myspace, Facebook, LinkedIn, 12Questions.com, etc…), we are collaborating in an unprecedented fashion.
Collaboration is a nice corporate word. It conjurs up images of busy, suited professionals using PDAs to respond to “Bob” back in the office while we, us more important types, are out there on the road, winning at business and life.
Yet we are all performing the very thing that has been, and still is, this “holy grail” of modern communications. Instead of having our network defined by corporate governance and a system administrator’s tenacity (and love) for rules, simply having a connection to the web now means transformation – not of business, but of people.
And when you think of the web, you can think of people, interconnected by their elected social networks, not just their prescribed business ones. For those of us who are employed outside of the megacorps as well as in, this is natural.
But what it means to those with their roots in structure, rules, regulations and definitions is much more exciting. It is your time – embrace it, wisely.